Pastry Time
by Kate

Branding, Collateral Design


Minneapolis, MN, US

Kate is a passionate baker based in Minneapolis, MN. She required branding for her blog “Pastry Time By Kate”. The Branding carried out involved in creating a typeface, illustrated minimal logo design. The typography was chosen distinctly to represent Kate’s style. I went for a Lilac color theme with a touch of gold to enhance the elements in the logo. Print design was also based on this color theme ensuring to carry out the brand language throughout all visuals.