Branding, Collateral Design
Minneapolis, MN, US
Kate is a passionate baker based in Minneapolis, MN. She required branding for her blog “Pastry Time By Kate”. The Branding carried out involved in creating a typeface, illustrated minimal logo design. The typography was chosen distinctly to represent Kate’s style. I went for a Lilac color theme with a touch of gold to enhance the elements in the logo. Print design was also based on this color theme ensuring to carry out the brand language throughout all visuals.